Brief
Neti pots are like little teapots that are used to flush out your nasal passages with a saline solution. They’ve been around for centuries, they’re completely natural, and they’re super effective at clearing out your nose and relieving sinus pressure. The problem is that some people who have never tried using a neti pot before might be a little grossed out by the idea of pouring water through their nostrils. In reality, it’s a simple process with incredible results.
So how do we get congested first-time users to try something new?
Campaign
Yeti-Pot
Breathe Freely Again
Someone who feels congested wants nothing more than to be able to breathe freely again. Yeti-Pot should be the first thing they think about when they’re looking for relief. Instead of focusing on the de-congesting process, our 360 campaign associates the Yeti-Pot brand with that feeling of unrestricted satisfaction after using it.
Activation Stunt
We’re going to install a soundproof meditation dome in high-traffic areas like Grand Central Terminal. Once inside, guests are encouraged to take off their shoes and take a load off their mind with guided meditation, deep breathing exercises, and relaxing yoga. This focus on overall health and well-being through better breathing ties into the brand message, encouraging people to use Yeti-Pot to breathe freely again and thereby improve the quality of their lives.
Video
Partnership
JetBlue is known for their customer service, so Yeti-Pot will join forces to make people’s lives better. Airplanes are stuffy and traveling can be uncomfortable, so JetBlue will offer everyone on their flights a free Yeti-Pot so they can breathe freely again. Travelers love gifts and will be excited for the chance to increase their comfort. After trying the Yeti-Pot once and seeing how well it works, they’ll be more likely to use it again in the future and recommend it to their friends.
Social Integration
Sponsored posts will show a wise mountain yeti sharing quick breathing tips. This associates the brand with physical and mental health, and serves as positive brand awareness for the benefit of the user. The call-to-action leads people to learn more about how Yeti-Pot can help them breathe freely again.
